Love this.

“Let's delve into the essence of our name, Effem. It serves as a dual symbol of our purpose. Firstly, it nods to the traditional FM radio where music discovery was and to a certain extent still is popular. Secondly, it embodies a rebellious spirit, encapsulating a “F*ck ‘em” defiance against the status quo. Effem’s vision extends far beyond a music streaming platform; it's a rallying cry for freedom in the digital age.”