Replying to Mauro Rebelo

An #innovation company has to 1)learn/reduce uncertainty by running A/B tests 2)apply the lessons in the next development cycle 3)repeat. Sticking to goals just because r hey are in the executive project, is not in yours the best interest, neither the client’s. #business #R&D
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Mauro Rebelo 2y ago

Would you stay in the wrong bus till the end of the line even after you realize it is going in the wrong direction? No… your get off the bus and find out the right one to take you where you want to go. Even if you have to go back to your point of origin. #innovation #startup

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Mauro Rebelo 2y ago

If your #client demands you to stick to an original goal that’s been not validated, same as stay in the bus going to wrong destination, then it is the wrong client. Even if they pay for it. You’re in the #business of #innovation. Not in the ‘random bus riding’ business.