### **Expanded Implementation Plan for Boaz Trading PLC**
#### **Phase 1: Months 1–3 – Foundation & Compliance**
**Objective**: Secure operational licenses and finalize supplier contracts to enable oil imports.
**Key Actions**:
1. **Regulatory Compliance**:
- Engage local legal advisors (e.g., *DMLF Law Firm*) to expedite:
- **Import License**: Submit applications to the Ethiopian Energy Authority (EEA) and Ministry of Trade.
- **Tax Identification**: Register with the Ethiopian Revenue and Customs Authority (ERCA) for VAT and duty exemptions under industrial incentives.
- **Sanctions Due Diligence**: Screen Russian partners (Rosneft, Lukoil) against OFAC/SDN lists to avoid sanctions exposure.
2. **Supplier Contracts**:
- Negotiate 12-month supply agreements with Russian firms for **15,000 barrels/month** of diesel and gasoline.
- Include clauses for **ETB/USD hedging** (70% of costs locked via forward contracts).
3. **Logistics Setup**:
- Lease **10,000 cubic meters** of storage at Djibouti Port and Addis Ababa warehouses.
- Partner with *Ethio-Djibouti Railway* for priority cargo slots.
**KPIs**:
- Licenses approved by Day 60.
- Contracts signed with 2 Russian suppliers.
**Risks & Mitigation**:
- **License Delays**: Pre-submit applications with contingency fees for expedited processing.
- **Supplier Default**: Secure backup term sheets with UAE’s ADNOC.
---
#### **Phase 2: Months 4–6 – Brand Building & Investor Outreach**
**Objective**: Launch the *African Photo Safari Campaign* to attract investors and build consumer trust.
**Key Actions**:
1. **Campaign Execution**:
- **Photography/Video Production**:
- Shoot in key locations: GERD dam, Hawassa Industrial Park, rural Oromia.
- Highlight Boaz’s role in “powering Ethiopian progress.”
- **Addis Ababa Launch Event**:
- Host 200+ stakeholders at Skylight Hotel, featuring VR exhibits of Russian refineries and Ethiopian growth sites.
- Distribute branded merchandise (e.g., solar-powered lanterns).
2. **Influencer & Media Strategy**:
- Partner with Ethiopian pop star *Betty G* and travel vlogger *Addis Globe* for social media campaigns.
- Run prime-time TV ads on *Fana Broadcasting* and LinkedIn ads targeting energy investors.
3. **Investor Engagement**:
- Pitch to 50+ high-net-worth individuals (HNIs) via curated safari content and ROI projections.
**KPIs**:
- 1M+ social media impressions.
- 30+ qualified investor leads.
**Risks & Mitigation**:
- **Low Engagement**: Allocate ETB 500,000 for boosted social media ads.
- **Cultural Missteps**: Pre-test campaign content with local focus groups.
---
#### **Phase 3: Months 7–12 – Market Penetration & Scaling**
**Objective**: Capture **10% market share** in Addis Ababa through strategic distribution.
**Key Actions**:
1. **B2B Sales**:
- Deploy direct sales teams to sign contracts with:
- **Hawassa Industrial Park**: 5 textile factories (avg. 50,000 liters/month).
- **GERD Project**: Bid for diesel tenders (10,000 liters/day).
2. **B2C Distribution**:
- Partner with 30 independent fuel stations in Addis Ababa, offering:
- Co-branded signage (“Powered by Boaz”).
- **Volume Incentives**: 2% cashback for sales >20,000 liters/month.
- Launch mobile fuel trucks for households in *Bole Bulbula* and *Saris*.
3. **Technology Integration**:
- Implement IoT sensors for real-time inventory tracking.
- Develop a retailer app for automated reorders and payments via *Telebirr*.
**KPIs**:
- 10% market share (≈3.3M liters sold monthly).
- 50+ fuel station partnerships.
**Risks & Mitigation**:
- **Competitor Retaliation**: Counter NOC’s subsidies with loyalty programs (e.g., free maintenance checks).
- **Supply Shortages**: Maintain a 30-day buffer stock at Djibouti Port.
---
### **Cross-Phase Alignment**
| **Phase** | **Budget Allocation** | **Team Responsible** | **Key Outcomes** |
|----------------|-----------------------|----------------------------|-----------------------------------|
| **1–3** | ETB 8M (Legal/Logistics)| Legal, Procurement | Licenses secured; Russian deals. |
| **4–6** | ETB 5.5M (Marketing) | Marketing, Investor Relations | Brand awareness; investor leads. |
| **7–12** | ETB 8.5M (Sales/Ops) | Sales, Logistics | 10% market share; revenue growth.|
---
### **Sustainability Integration**
- **Month 9**: Launch clean cooking fuel pilot in Bahir Dar (500 LPG cylinders distributed).
- **Month 12**: Begin carbon offset partnerships with *Green Ethiopia* (5,000 trees planted).
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### **Conclusion**
This phased plan ensures Boaz Trading PLC transitions smoothly from setup to scale, leveraging strategic partnerships, hyperlocal marketing, and operational agility. By aligning regulatory compliance, brand storytelling, and targeted sales execution, the company is positioned to dominate Ethiopia’s fuel market while embedding sustainability into its growth trajectory.