Asahi Celebrates Success of Barley Chain Program with Victoria's Top Barley Farmers
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Asahi Beverages, the owner of Carlton & United Breweries, recently hosted an event to celebrate the success of its Victorian Barley Program. The program, which was launched four years ago, has allowed Asahi to improve its barley supply chain and establish direct relationships with around 30 barley growers in the Mallee and Wimmera regions of Victoria. By buying barley directly from these growers, Asahi has been able to eliminate intermediaries like bulk grain handlers and gain clear oversight of the growing process. This enables the company to trace the barley back to the paddock, ensuring quality control and transparency in its supply chain .
The Victorian Barley Program has not only benefited Asahi but also provided financial security for the growers involved. By working directly with A...
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