Yep, producing quality, well-informed content is still a very valid core model - demand is always there. Arguably even more so now, as the quality of content has generally dropped off a cliff with the advent of short-form social media posts and vanity-obsessed influencers. But at least these posts can still link to the in-depth quality articles to aid reader discovery and research.

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I think it takes people a long time to realize that it's maybe worth opening my replies.

They mostly just scroll their main feed really fast and miss the signal.

They're losing the abiity to follow a complex conversation, and most of the clients make it worse by not showing the entire thread.

I'm going to really focus on this, in our clients.

Sounds good! And yes, I find that the replies carry some very interesting opinions and extra reading. After all it’s literally what made “forums” work.