The problem is that it’s getting harder and harder to know what sources of information (eg news sources) and recommendations (eg product or business recommendations) to trust, so the idea is that they’re not randos if you get to pick them. And picking the people who pick the people who pick the people gives you a wider net.

So how do I say this without it sounding like randos?

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Maybe “picking people” is too vague — it means to endorse someone as good (or bad) at some thing in some context. Alice may endorse Bob to rate comedies but not dramas.

I think this is closer. Friends of friends, trusted friends of trusted friends… something along these lines.

How do I offload the work of curating expertise without wholesale losing control?

How about:

The Grapevine enables you and your trusted community to identify who is trustworthy, and in what context, so they can help you curate content, facts, and information.

This is good! I’d drop the first “trusted,” and call it v1. 🙌🏼

🙏🏼