Gonna have to think this through. A quick thought is that product-based commerce shops these days are limited by geolocation (not because of logistics cost) but because the service providers are tied to the localities payment currencies and gateways, as well as regional t&c’s. Using lightning removes this limitations - as on web you just have one currency, Bitcoin. The other hope is the removal of KYC in general.

I guess if you have a specific geographic region you are targeting, then you can state that, as well as show other perks such as - low logistics and duty (ie if you are shipping from the same country) etc.

Are there any other purpose of you needing to show IP ? Curious to know more