The 1st time I’d ever heard of UK Scottish indie band 🏴Snow Patrol was cuz some Prestigious Many Award Winning VIP Man and other SMART guys were very impressed by them and talked about indie band.
🏴Snow Patrol - *LIVE* Performance at SXSW (event which I already was familiar with years before, not sure how I discovered it but COOL People *ALWAYS* know about cool/interesting things WAY before it hits mainstream!
And then once it becomes popular, they have already MOVED ONTO other things cuz SUPER ANNOYED that it became mainstream popular!)