Hermès boss doesn’t like the company being compared to arch-rival LVMH, which once tried to buy the Birkin bag maker
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Hermès has sparred with LVMH before. Fending off the Arnault-owned luxury giant's takeover attempt eventually led Hermès to stratospheric success.
https://fortune.com/europe/2024/09/26/hermes-birkin-bag-compared-bernard-arnault-lvmh/