Bitcoin has value because it cant be replaced by something better and it can't be replaced by something worse. It is the only thing that can solve the problem it was designed to solve. Marketing it has the opposite of the intended effect, its wasted effort. No use preaching to the choir, unless you only are interested in making the choir feel better about being up front and singing. Adopting it, using it to solve problems, understanding it enough to explain it very simply, making tools to make it easier to own and use; this is how bitcoin is accepted by the normies.