Sharkbanz hired me to lead the charge on a new animated piece that could visually explain how their magnetic shark deterrent actually works, not just the “what,” but the why behind the science.

I started with the script and storyboards, then cut a rough version using every scrap of reference material I could find. Originally, we were headed toward a more sketch-driven aesthetic, but when I found a CGI bull shark model that felt real, I knew we had to go deeper.

This one was a true creative stretch, part commercial, part editorial, part science explainer… think Magic School Bus meets surf tech. https://youtu.be/UNX4TSeiAH4?si=FHVlwvRZXu_QJDHo