I think many of them are hoping to break into the bigger industry and use the small stuff as their resume builders. Maybe many of them eventually realize it’s better to just stick to the shorts now anyway. The general idea has been the same all these years just before it was low budget grass roots films, but now it’s shorts and such. The churn of people is quite real here too. It’s a hard industry to crack so I’m sure attempting the shorter videos costs less to produce and also builds followers without all the big industry political game.