In general, it's hard to compete with the generalist, or well funded job board marketplaces.
Picking a good niche and trying to get some traction and little circular economy/community going there is the way.
Generalists can't compete with niches. (Which is the whole promise of nostr to me; low costs of rapid experimentation will alwaysbeat the wealthy most).
Little niche job marketplace tailored around remote help on nostr/Bitcoin projects could be a way to start.