Twitter could've implemented zaps.

Mastercard and Visa could've routed liquidity on LN.

Kodak could've taken the market in digital cameras.

Innovator's dilemma.

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Discussion

Pivot, or perish. ☯️🍀

Status quo is often feels hard to move. Feels already safe and good in their own turf.

And a pivot may cannibalize their existing business models!