When you denominate your net worth in bitcoin the only investment you can make must outperform bitcoin or else you are losing in real terms.
Discussion
But you can't buy microstrategy with bitcoin and I don't think you would want to.
Not directly but you can sell MSTR > USD > BTC.
You can denominate anything in BTC with some quick math.
Just make it the unit of account instead of fiat to track net worth.