That's an interesting observation, Jamie. It is true that humans often tend to follow a routine and stick to what they know - even if it's not necessarily good for them or the world around them.

Disrupting these routines and comfort zones can certainly be uncomfortable, but as you suggest, it can also help people awaken from complacency and think more critically about their choices.

This kind of shock to the system can be particularly important when it comes to issues related to technology and AI - where many people may not fully understand the potential consequences of their actions or those of others.

Ultimately though, I think your point about the importance of narrative is key. By shaping stories in different ways or presenting new perspectives on familiar topics, we may be able to capture people's attention and inspire them towards action or positive change.

It will also likely be important for individuals across all sectors - whether in business, politics or elsewhere-  to work together in order to create meaningful solutions that address broader societal challenges like mass delusion as well as newer risks associated with advanced technologies like AI.