I'm pretty pragmatic. I've decades of experience training normies on using software & know that there's a select few in any group that can handle the 'tech user' side. I call them super users & most Bitcoiners at this stage of the game seem to fit into this category. They're not Devs but they're interested in the tradeoffs & how to get around certain features.

My go to app for demonstrating the potential Bitcoin speed & ease of use is generally Phoenix. It was previously WoS and before that Muun.

My strategy is to first get them exposure to Bitcoin & to see the value. If this has an impact, the second contact is either more general questions or how do I buy it?

I take a different approach for someone who was stacking for the future. I usually go with a Bitbox O2 for those folks. This conversation then focuses more on seed phrase storage.