> However, **if the self-hoster is confident they will retain ownership of the domain name**, they can use did:web instead of did:plc:

Identity | AT Protocol

https://atproto.com/guides/identity#example-self-hosted

㍂ @kpherox.dev で did:web:kpherox.dev な状態で Bluesky の人と話せるんだ。へぇ〜〜〜つってる