No negative connotation. Just happens to be the case that the bulk of those actually turning a profit with Bitcoin involved companies decided to go to the dark side and mess around with scammy shitcoinery like ordinals, runes, Liquid, and other nonsense. Anchorwatch and Casa are two profitable (or at least, potentially profitable) companies in the space doing some pretty great work in their particular fields. Ocean Mining pool is another doing God's work for an appropriate fee.