It's much worse in countries that went through double digits inflation post corona in europe. Czech republic had something like 20% inflation one year followed by 10%on top of it. While there was almost no change in household income.

Yesterday I spoke with someone working for a big beer producer and their sales are considerably lower than pre covid. Imagine that in a country with such strong beer culture as we have.

There is also a new trend of young people not drinking alcohol as much as the previous generations, switching to other drugs.