If it were up to me, I would make nostr.com a nice landing page with a button to try right at the top. That would lead to a client right on nostr.com, for example app.nostr.com. Maybe this could be a fork of our "best" client. It would be the easiest way to onboard people coming from search. and within the app, we expose other clients.
Discussion
It’s still very confusing for regular users how things work.
For example, relays and media servers get mixed up. I did not find a simple explanation or how-to guide how to add a file hosting server on a client by googling.
Most of the Nostr guides were written before the file hosting was becoming a thing.
There’s only a few listings of servers but they look pretty technical from the UX.