Just heard a Zcash wallet advertised at the beginning of a popular podcast.

https://www.youtube.com/watch?v=Ne2R53Dodso

I believe Monero is more "pure," but ZEC has the VC hype behind it and therefore will probably outperform XMR as a speculative asset, at least near-term.

I think any promotion of the privacy "narrative" is a good thing, especially after watching the recent interview with the Samurai developer.