Nostr should be swarming with activists and journalists, people who normally do not profit from their work, those are people that will really thrive here and help shift the paradigm. Along with niche content creators that don't see monetisation on other platforms because they just can't get enough followers or whatever is required for whichever platform.
Gotta get those people onto nostr.
If they're already making money on X or tiktok or YouTube or whatever nostr is not going to be their priority