I've heard this happens because marketing research has shown that consumers are mostly resistant to price increases. I feel like that preys on those less intelligent. People aware of inflation just become frustrated with shrinkflation. I can't wait for the new wave of premium products to get released to fix this problem.
More and more people are beginning to point out the shrinkflation they are encountering throughout the economy.
Dish soap.
Gorilla glue.
Kahlua.
Toothpaste.
Crackers.
Gatorade.
Bacon.
Eggs.
Chewing gum.
Everything is getting smaller while prices remain the same or increase.
https://tftc.io/martys-bent/issue-1327-shrinkflation-is-not-included-in-cpi-data/
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