An idea is adding the ability for a “top spot” to be reserved by the note author. Maybe call it #topzap. They get to select what goes there, whether it is their own note or a zap from someone. That gives them discretion about the loudest advertiser on their content, they can set a rate for the spot, and they can set up long term agreements with a sponsor of their content.

Anyone could still zap their way toward the top, slotting in at #2 if a #topzap is visible. If no #topzap has been set, then theirs is #1

#zaptertising #zapads