It is defamation, and that was actionable under Common Law before a European ever set foot in the Americas.
Unfortunately, people don't want to seek damages under the Tort of Defamation. They want the government to do it all for them.
And the government is happy to oblige as long as they can sweep up other things too.
The way in which the Law is adapted is what is important. I don't think that technology companies should be held responsible as the article suggests, but they should be regulated in some way to hold responsible those who do it with private images and with the aim of damaging the morale or reputation of others. It is a form of violence.
