2/ The Possible Reasons
We summarized the Pros and Cons of Web2 vs Web3 Publishing Platforms.
In general, we feel the current incentives do not outweigh the risks of moving to on-chain publishing.
Discussion
3/ The Early Bird Catches the Worm!
Newer content creators who chose to publish their content on-chain, might have the opportunity to capture the attention of Web3 Individuals who solely view content on-chain.
This is a great opportunity to build up an audience!