Delta airlines has announced a new surveillance pricing plan: they're going to feed an AI the nonconsensually harvested personal data that data-brokers and credit bureaux hold on you to predict the maximum you're willing to pay, and then price their tickets accordingly:

https://fortune.com/2025/07/16/delta-moves-toward-eliminating-set-prices-in-favor-of-ai-that-determines-how-much-you-personally-will-pay-for-a-ticket/

--

If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2025/07/30/efficiency-washing/#medallion-clubbed

1/