Psychology plays a huge role in all of this. Another key piece is building that desire for consistency and discipline - it’s really a prerequisite. Only then can you move on to starting a business. And the truth is that you won’t succeed on the first try. All first attempts feel “stupid” in a way, but it’s through trial and error that you’re guided to what actually works for you.

I’m always happy to hear from others who’ve felt inspired by the handwritten notes I include with my orders. What surprises me is how many people still don’t do this. If you’ve truly put time into your craft, then take that final step and show your appreciation. A simple “thank you” in your handwriting is proof of your human touch - and of your humility.

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