My observation is majority of numerically successful accounts on X have a strong brand identity and present themselves as heroes who are always right with a mission to defeat villain who is always wrong.

Whenever they defeat the villain in the content war, the audience claps and cheers for them, just like a movie.

The concept of the hero's journey in brand storytelling may work well in movies and branding, but in reality, nothing is absolute. Both heroes and villains are two sides of the same coin, and people often fail to realize this, which can make social media a dangerous place to be.

The common categories you come across every day are:

- Right Wing Vs Left Wing

- Men Vs Women

- Startup Vs Job

- Science Vs Spirituality

- East Vs West

- India Vs Pakistan

- Rohit Vs Kohli

- Brahmin Vs Dalit

- Hindu Vs Muslims