Tangential issue is: How to incentivize the real reviews?

Readers zapping sats to valuable reviews, sure. But would it be enough?

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I agree. Incentives are important. I imagine a system where people charge sats for access to their reviews, and you’ll be willing to pay them if the reviewer is trusted above some threshold by your web of trust. That will incentivize people to provide useful reviews, so they’re trusted more, so they get paid more.