How gamification took over the world

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It’s a thought that occurs to every video-game player at some point: What if the weird, hyper-focused state I enter when playing in virtual worlds could somehow be applied to the real one?  Often pondered during especially challenging or tedious tasks in meatspace (writing essays, say, or doing your taxes), it’s an eminently reasonable question…

https://www.technologyreview.com/2024/06/13/1093375/gamification-behaviorism-npcs-video-games/