Take a look at the 1Password model. No free layers. It's about piece of mind. All upsell-based models require marketing that centers on suggesting to base users that they are not doing enough. There is just no way around it. And that drives anxiety and makes them hate the free layer of your product, regardless of how good it is.

On the 1Password, I pay the base layer and I know I am as valuable as a customer as the other stuff they sell. They never offered more stuff to me because they don't need to and they do not want me thinking that I am not doing enough to secure my keys, even at the base layer. It makes a huge difference.

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That's a valid point. Finding the right balance in our messaging is a constant challenge, and we take the responsibility to avoid creating that anxiety very seriously.

But for us, putting up a paywall isn't the answer, because 1Password, as great as they are, don’t solve the same existential threat we're focused on.

Bitcoin self-custody is already seen as "hard" by most people, and the massive push towards ETFs and custodial services makes it worse every day. Our core mission is to fight that trend. From day one.

What use are our services if the foundation itself gets destroyed? If 90% of Bitcoin ends up with custodians in 20 years, the project will have failed, and everything we've been building (which, btw, include networks like Nostr) will have been for nothing.

To win this battle, the best and most secure tools for self-custody must be free and accessible to the largest number of people possible. That's why the Nunchuk base app will always be free. It’s non-negotiable for us.