The Reddit protest would have been far more effective if the people protesting were actually withholding something of value. But they don’t pay for Reddit with money, they pay with their attention.

The attention of a single entitled unemployed communist rounds to a value of ≈$0.

If a vast majority of Reddit users had cared, maybe it would have worked. But as always, they grossly overestimated their niche concerns and assumed they were the voice of the majority when they represent a tiny minority of Reddit users.

There are several lessons in that.