The greatest marketing scam trend that I’ve noticed over the last decade is companies coming up with fancy bullshit trademark terms for the “technology” in their products. It’s getting ridiculous to the point where just having coated wires might be called ThermalGuard Plus ™️ or some bullshit. Apple is the master of this bullshit and many companies have followed. Consumers fall for this type of marketing because they can’t be bothered to understand it.