We could both be right.

Zuck in a billionaire pissing contest decided to grab staff that Elon fired and build a competitor given Twitter never really reached the levels it should have (with zaps it would have, the irony!) as he said.

But it’s niche is disaffected Twitter Users - text heavy, opinionated, political/news; not ethots showing their arses in filtered photos which is his built-in userbase.

The only ones who will stick to the censorious Threads™️ will form a woke echo chamber. That cohort isn’t big enough to run a fiat platform.

Zuck will probably open arms accept the State to come in and help control the narrative for money. Of course all the brand advertising that rejects Elon politically will go there too but the userbase will pale in comparison. It will need State support to survive but it might be worth it for the government having left and right split into echo chambers for this content type so they can better calibrate what messaging works on each for control?