Yes, absolutely!
Another interesting bit from the interview: they did lots of surveys about why people don’t cook (barriers like: think it costs more, too tired after work, don’t want to risk the kids refusing strange food, already got processed food in the fridge, etc, etc) but a very high proportion wrote in “too lazy” but then went on start cooking after the course + food bags. When she dug into it more, it turned out “too lazy” was code for “I have more than five of the barriers you have identified”.