I didn’t until I lived in Mexico for a year.
Then it became a lifestyle enhancement.
You learn to taste different spices and crave them.
My fave is currently the sichauan pepper in Chong Qing hotpot. It tastes like licking a battery.
But yeah it’s a whole new palette + it makes you feel really good. It’s a bit like drinking really good tea in terms of endorphins or feeling when you get a really good spice on.