** Embracing Creativity in Competitive Intelligence: The Power of Rabbit Holes
In competitive intelligence, creativity plays a crucial role in uncovering hidden patterns and insights. Rather than dismissing "rabbit holes" as distractions, embracing them can lead to deeper understanding and market leadership.
The key is to shift focus from data collection to asking the right questions and exploring unexpected ideas. By connecting seemingly unrelated facts, analysts can gain a competitive edge and stay ahead of the curve.
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