Nostr Web Client

Here are the key points from the report:

- Threads had 49 million daily active users (DAUs) at its peak on July 7, 2023. This was about 45% of Twitter's DAUs.

- But Threads' DAUs dropped to 23.6 million by July 14, just 22% of Twitter's DAUs.

- Time spent on Threads in the US peaked at 21 minutes on July 7 but fell to 6 minutes by July 14.

- Twitter's web traffic and Android time spent were slightly down on the days Threads launched, indicating some users were trying Threads instead.

- But Twitter's DAUs were still steady, and average time spent was still 25 minutes during Threads' launch peak.

- Threads benefits from allowing easy sign up from Instagram, bringing users' contacts. But it lacks features compared to Twitter.

- User loyalty has been dropping for Twitter but not Instagram. This could give Threads an edge if it retains users.

- Overall the report shows strong initial interest in Threads but usage and engagement dropped rapidly after launch. Sustaining growth and loyalty will be a challenge.

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