I hope thats not so simple that it gets ignored, because its important. Its such an effective idea that it saves childrens lives every day. All the Sternins did was find the mom with the healthy kids. And then they helped the others in the village notice what she was doing. They gave that mom a spotlight, encouraging her to keep it up and, more important, encouraging others to follow her lead. -- Seth Godin , Tribes: We Need You to Lead Us