Zapvertising is a really great experiment and will probably prove to be very good for discussions where we are all in happy agreement.

Where we want to have meaningful discourse with for and against views I feel that zapvertising may polarise assent, as many people will feel less comfortable zapping someone they disagree with.

Worse still, if we start to see outrage merchants take to the platform they can self-pay replies in order to set a minimum pay-to-be-seen threshold for anyone that wants to engage - turning profit from outrage.

But overall, it seems like a positive step forward. A promising sign of innovation to come.