Not sure if anyone has been “outcasted”

But rather the free market of ideas choosing which ones swim or sink.

Generally a reliable indicator…

Can’t speak for anyone else, but if I don’t like someone, it isn’t because of how they look or what they do behind closed doors, it’s because they’re an asshole. 😇

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I agree with your free market argument and that people are complete free to abandon a brand they don't like for whatever reason.

My point is more about the hysteria and vilification of and against transgender people in general.