A word a day: Cultivation! That is the future. Allowing for the honesty related to the work a company does - transparency with regards to your employees & customers. So the direction is taken by those who are the employees & provide the service & customers. The cultivation of that bond should be of the main concern for the owners/directors/ceos without paying attention to the stock market/shareholders. Cos at the end & at the beginning of the day, the balance, calmness & prosperity of the company is going to bring required profits & beside that, what is the most important - Everyone Healthy.