The goal for all clients should be 10,000 users with a $20 premium feature membership (small template relays, zaps, microapps, etc). There is more than enough to go around to be sustainable and create a community where everyone is thriving. The more, the better. Some clients will have some features that others won't, or layouts that others like better, or teams they prefer to follow, but if the goal is only 10,000 users per client with an average of $20 a month. I think that is achievable as well as ideal small business model.