That's why I like the idea of funding-matching.

This reduces the impression that Those People Up There are making all the decisions and it would encourage smaller donors to zap, if they knew that their combined zapping could lead to their champion getting a Big Ass Zap.

It would feel more like the cavalry riding in, which is a positive feeling. Good vibes.

Zaps are information. Same with subscriptions. Following the market means you don't make the market.