Supply and demand. If anyone wants it to be stored or wants to access it in the future, they will pay.

The question should be - why is YouTube storing all the crap? Who pays it for them?

There's market for everything, and there are (will be) markets for data as well.

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Forget about YT, it was just an example to point the size (which apparently can't be done because relays don't store media).

My difficulty comes from the fact that is stored off-chain, so what do you do with publishing rights for example? This is something we would would want to keep those and access them in the long run.

My thinking is in comparison to the immutable, secure, censorship resistance that on-chain data is offering.

You can run your own relay to keep a copy of your own notes available. I have one set up on an umbrel server.