They called them tokens because they had already created a bad reputation for "crypto coin" in the prior cycle.
They called it "Decentralised Finance" to distract from the inherent centralised nature of their pre-mined coins, VC funding, and typical top down corporate structured teams on payroll.
They created Ponzi schemes that capitalized on desperate people seeking passive income by offering them "Yield" on asset deposits.
They did everything they could to enrich themselves, no matter they cost to everyone else.
They are the epitomy of fiat maximalism and represent the worst of humanity.