Nowhere do I make claims of magic bullets. But you started this thread with the same essential assertion: pay attention to what users need to get done.

I've worked alongside great product and UX people who know how to get it done. It does get done. It's never easy, but it's easier when it's a priority.

Reply to this note

Please Login to reply.

Discussion

My point is that behind major UX improvements is a major engineering undertaking. Some people don’t realize this and think we can wave magic wands to just make things happen.

Absolutely. It's the reason I loudly advocate for fewer features, higher quality. Feature creep is a company-killer.