So close when he mentions backlash.
Intentional reorg is only profitable with a high time preference. If you aren't willing to give up a large chunk of all future profits from your work building the pool, it makes no sense at all.
Once you see time preference you can't unsee it Barbour hasn't seen it. He sounds like the kind of MBA to gut the profit generating core of his business for "savings" to raise net revenue next quarter.